Fifth Third Mortgage is offering customers a choice on a new purchase mortgage incentive through 08.31.2011. Customers can select either a 1.00% interest rate reduction for the first year of the mortgage, or 0.125% interest rate reduction for the life of the loan. The discount is available on new fixed rate purchase mortgages only and is not available on bond, rural housing, investment, construction to perm, or lot programs. Click here for more information.