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Informa Research Services, Inc. - Customer Satisfaction Research

Know your customer - increase retention and improve the customer experience!

Identify what keeps your customers coming back, which of your clients are you at risk of losing, and why you may lose them. Utilizing feedback from current and former customers, we conduct sophisticated customer retention modeling. This program identifies and assesses the impact of key factors that contribute to customer retention, including service and product issues.

BankerPro.Net and LenderPro.Net

Turn your market research information into a profit center. Shortly after a transaction with a customer service representative, we contact the customer or prospect to ask a series of questions proven to measure customer satisfaction and ensure that your customers and prospects had a satisfactory experience. Customer service representatives receive nearly real-time feedback measuring customer satisfaction and identifying customers that are not completely satisfied. The key to the success of this service is the accountability feature that motivates and recognizes superior employee customer service. The customers or prospects that are not completely satisfied remain active in a Web accessible database until a department manager takes specific measures to correct their concerns. The manager must record a resolution in the file before it can be removed. This system ensures that every unresolved concern is addressed. Best of all, we can aim BankerPro.Net and LenderPro.Net at the critical transactions and high value customers that generate most of your revenue.

All reporting is real time and online/Web accessible.

Internal Customer Satisfaction/Training

The relationships with your internal customers - whether it's through sales, service, or training - is as vital to the success of your business as your relationships with external customers.

We can help you gauge that effectiveness of these relationships, using a variety of techniques, including surveys, focus groups, and in-person interviews. We then can help you develop the solutions that resolve identified issues.

Want more information?

For more information and to schedule a consultation with one of our market research professionals contact us at 800-848-0218 or by email at info@informars.com.




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