Do you know everything you should about overdraft? Fees and features? Sales and promotion strategies? Consumer experience and compliance issues?

Informa Research Services has completed an exciting new survey and mystery shop study of the top 20 financial institutions nationwide. The 2012 Comprehensive Overdraft Study is multi-faceted, examining overdraft fees and policies, while at the same time capturing sales practices and potential compliance issues using our nationwide network of mystery shoppers. You need this information to not only be competitive with your overdraft products and promotions, but to also ensure there are no compliance issues with your current sales practices.

It is crucial that you know how your competition is promoting overdraft.

The 2012 Comprehensive Overdraft Study includes details on:

• Overdraft fees
• Overdraft courtesy policies
• Courtesy limits/reduced overdraft fees for small transactions
• Overdraft alerts
• Posting order
• Products that offer overdraft waivers
• Unique overdraft strategies (grace periods, one-time daily charge, etc.)
• Recent consumer overdraft letters
• 160 branch mystery shops using 80 matched-pair shoppers
  (4 matched-pair shops x 20 institutions) analyze:
  • Account opening process
  • Overdraft sales strategies
  • Protected and non-protected class matched-pair mystery shops
  • Test for unfair treatment and/or deceptive practices
  • Follow-up marketing, all materials provided within 30 days
• Summary level data on the top 20 institutions concerning compliance with sales and disclosure regulations

Click here to view a sample of fee and feature portion.
Click here to see the top 20 financial institutions that are included.

Order Today!
Order today to receive this valuable research at the low price of:

• $4,995

To order the 2012 Comprehensive Overdraft Study:

• Click here and complete our Online Order Form
• Contact, Chad Watkins at 1.800.848.0218 Ext. 48407 or by e-mail at cwatkins@informars.com.

NOTE: You must have Adobe Reader to view the sample. Click here to download it for free.