Green Banking is an extremely effective method for financial institutions to reduce costs, improve security, and prevent fraud.

Informa Research Services Inc., introduces the 2008 Green Banking Study. This powerful new study features the environmentally friendly (yet profitable) practices of the top 50 banks, as well as select credit unions and community banks across the country. These practices include:

• Account offerings that have green options and often reward customers for choosing green services
• Environmentally friendly gifts/incentives for opening an account
• Financial Institutions that promote their green branches (branches that comply with certain standards and are certified as green by a third party)
• Green credit cards
• Special loan discounts for energy efficient purchases or alternative fuel vehicles
• Green rewards redeemable through reward programs
• Special incentives

Did you know that recent studies show that 57% of consumers are interested in Green Banking? Additionally, 43% said they are more likely to do business with companies they perceive to be "green."

What are you doing to prepare for and profit from this popular movement?

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What do consumers want from their financial institutions concerning "Going Green"?

Informa Research Services will be surveying consumers to identify key questions like:

• What expectations do they have of their financial institution to help the environment?
• What do they want from their financial institution concerning green products?
• Would they open a checking account, or use their debit or credit cards more often with a financial institution if the financial institution donated money to environmental groups?
• Would they be more likely to open an account with an institution that offered online statements and check images?

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Use Green Banking practices to:

• Improve your institution’s image
• Lower costs
• Improve security
• Prevent fraud and identity theft
• Become more eco-friendly

This exciting new study can be ordered now for the low price of $895.

Click here to order the 2008 Green Banking Study or contact Chad Watkins at 800-848-0218 Ext. 48407 or by e-mail at cwatkins@informars.com.