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03.30.05 The Motley Fool Selects Informa Research Services
as Consumer Rate Data Provider |
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“The online tool that we provide to Fool.com has the valuable functionality of allowing consumers to search for home loan products,” said Michael E. Adler, President and Managing Director of Informa Research Services. “Consumers can search by product, geographic location, and credit score. We are the leader in aggregating consumer loan rates based on credit rate scores and have worked closely with MyFICO.com to ensure the integrity of the data.” With nearly four million monthly unique visitors, The Motley Fool’s website (www.Fool.com), is one of the most popular personal finance sites on the Internet. The company distributes investment information and advice through its subscription newsletter services, website, books, syndicated newspaper column, and an NPR radio show. The Motley Fool also provides market news, stock quotes, personal finance information, and message boards. “Informa Research Services delivers timely and relevant mortgage banking data to our customers enabling them to educate themselves about the options available to them in the mortgage lending arena," said Gary Hill, SVP of Corporate Development of The Motley Fool. "The Informa tool also allows us to integrate our current lending partners and, through Informa's network, expand the marketplace of available lenders to consumers.” “Mortgage and home equity rate shoppers will find this online rate tool extremely helpful,” Adler continued. “Lenders will find great opportunities to reach the wealth of consumers searching Fool.com for information on mortgage products and lending options. With the ability to generate rate shopping based on credit score, our lending information is of greater value to potential borrowers. This format also offers great opportunities for lenders to reach qualified potential clients.”
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Founded in 1983 and headquartered in Calabasas, CA, Informa Research Services, Inc., provides the financial industry's most extensive array of market research and decision-support information. Conducting daily surveys of the retail, lending, and business products offered by more than 10,000 financial organizations nationwide, Informa currently supports the product pricing decisions of more than 3,000 clients, representing all 50 states, and including the top 25 financial institutions. They are the premier provider of fee and feature studies, used to determine the competitiveness of fee-based services, as well as in-depth studies on cash management services, trust products, and other specialized services. Informa conducts the finest mystery shopping and market research studies available that deliver accurate and relevant measurements in the areas of employee sales and service, customer satisfaction, closed account research, focus groups, competitive performance, and compliance testing. The company’s extensive financial product database is a popular source of licensed editorial content for financial portals, websites, newspapers, and magazines, attracting major Internet partners, including Yahoo! Finance, Quicken, CNN.com, ABC, MSN, MyFico.com, Edmunds.com, and Internet Broadcasting Systems. |