| 03.31.04 Imaging Services Present Major Revenue
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“From 2001 to 2003, statement imaging has grown dramatically in each of the business markets: from 2% to 11% in the micro market, from 9% to 21% in the small business market, and from 29% to 38% in the middle market,” said Mike Marselli, Market Strategist and manager of Informa’s study. “Growth in these business markets’ use of disbursement imaging has also been substantial: from 19% to 29% in the small business market and 36% to 58% in the middle market; and although Informa did not track micro market use of disbursement imaging in 2001 or 2002, 21% of those companies now use the service, and we can safely assume that growth in the micro market has also taken place at the same steep level of new-user adoption.” “The important thing to keep in mind regarding this data is that these services offer financial providers with numerous ways to increase fee-based revenue, especially in the areas document storage and retrieval via the Internet,” continued Marselli. “While many banks offer their retail customers free check image viewing, many charge for the service with regards to their business customers. Banks and other financial providers that serve the business markets can charge for archiving, per-item viewing fees, and for specialized services such as image-based positive pay. In a word, this is a high-growth area that competing institutions cannot afford to ignore.” “In years past, in the micro and small business markets, the majority of companies that used disbursement imaging were customers of community banks that received copies of their paid items in their regular monthly statements,” stated Marselli. “For years, adoption rates for this service remained relatively stable. The steep growth that has occurred during the 2001-2003 period can mostly be ascribed to the Internet.” “For larger companies with high-volume disbursements, the CD-ROM was the main format through which these customers received check images. Now, again, the Internet has hastened the growth in the middle market as well. Statement imaging has followed a similar history, and again, the Internet has been the main driver of growth for the service,” concluded Marselli. Mike Marselli, a certified treasury professional and market analyst, has over 15 years experience in the financial services industry, serving with Dun & Bradstreet Information Services and PSI Global prior to joining Informa Research Services in 2000. His background includes experience in business-to-business market strategies, industry trend forecasting, e-commerce trend analysis, and primary market research. The business market research study, performed by Informa Research Services, includes approximately 1,000 interviews with micro market companies, 1,000 interviews with small businesses, and about 800 interviews with middle market companies. The study is conducted annually during the months of March through July, and consists of telephone-based interviews with small and middle market companies throughout the
Growth in the Use of Imaging Products for Micro, Small and Middle Market Companies, 2001-2003 [1] Informa Did Not Gauge Micro Market Use of Disbursement Imaging in 2001
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