“Syndicating our data on Yahoo! Real Estate underscores Informa’s commitment to helping consumers quickly locate the best mortgage rates in their area,”  stated Michael E. Adler, president and managing director of Informa Research Services, Inc. “Through this partnership users can search, compare, and contact lenders conveniently from one place.”

The mortgage and home equity experience on Yahoo! Real Estate provides consumers the ability to make more educated borrowing decisions.  Specially designed “rate tables” simplify the task of searching mortgage and home equity products on the Internet, and help consumers connect to local lenders with the most competitive rates. In addition, Informa’s mortgage data will be used on Yahoo! Real Estate to help users benchmark today’s rates against historical trends.

“Understanding home loan options and securing the most favorable mortgage rate are crucial steps of the home buying process. Informa’s rate data allows us to provide users with access to one of the most comprehensive mortgage resources available,” said Michael Yang, vice president and general manager of Yahoo! Real Estate.

Informa Research Services will continuously update the mortgage and home equity rate data available on Yahoo! Real Estate.  Lenders interested in increasing new account activity can link their product offerings on Yahoo! Real Estate directly to their companies’ sites or online application processes.  

Yahoo! Real Estate is a leading Internet resource that connects people to a new home through a comprehensive set of real estate tools and information, including MLS homes, apartments for rent, home values, local schools, and home mortgage rates. Consumers can visit Yahoo! Real Estate at http://realestate.yahoo.com/.

About Informa Research Services, Inc. (www.informars.com)
Founded in 1983 and headquartered in Calabasas, California, Informa Research Services, Inc., provides the financial industry's most extensive array of market research and decision-support information.

Conducting daily surveys of the retail, lending, and business products offered by more than 10,000 financial organizations nationwide, Informa currently supports the product pricing decisions of more than 3,000 clients, representing all 50 states, and including all of the top 25 financial institutions. Informa conducts the finest mystery shopping and market research studies available, delivering accurate and relevant measurements in the areas of employee sales and service, customer satisfaction, closed account research and retention, competitive performance, fair treatment, and compliance testing. 

The company’s extensive financial product database is a popular source of licensed editorial content for financial portals, websites, newspapers, and magazines, attracting major Internet partners, including MSN, Yahoo! Finance, Quicken, ABC, Equifax, Rateupdate.com, and now Yahoo! Real Estate.

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