08.26.03 Interest.com selects Informa Research Services to provide live bank product data.


Another top financial portal chooses Informa Research Services to provide consumer focused bank product data

CALABASAS, CALIFORNIA (August 26, 2003) -- -- Informa Research Services, Inc., today announced an agreement with Interest.com to provide a real time feed of non-mortgage related consumer banking data. Under the agreement, Informa Research Services (www.informars.com) will assist Interest.com, who currently enables shoppers to compare mortgage related products, in widening their consumer appeal by including other consumer banking products such as: checking and savings accounts, CDs, credit cards, auto loans, and home equity loans. Currently, Interest.com attracts over 600,000 visitors every month looking for banking related data.

"This is another great partnership we have formed," said Michael E. Adler, president and managing director of Informa Research Services, Inc. "Informa focuses on working with the biggest and best portals to help improve their users' experience. Each site we work with receives different information tailored to their users' needs."

"Interest.com provides our visitors quick access to all kinds of current rates, market news, articles, rate research, interest calculators, and easy links to applications for loans and other financial products," said Bill Steele, Executive Vice President, Interest.com. "Informa Research Services is a great partner and provides the information we need to help our visitors access the additional financial information they need."

Unlike their competition, Informa Research Services does not operate a consumer targeted website. Informa does not seek consumer traffic and they do not compete with their portal partners for visitors.

"We have found that our partners prefer how Informa helps to increase their traffic using our high quality and popular financial content. We never compete with them for traffic. The goal of our approach is to keep the traffic on our partners' sites and never draw our partners' users to the Informa website," said Adler.

About Informa Research Services, Inc.

Founded in 1983 and headquartered in Calabasas, CA, Informa Research Services, Inc., provides the financial industry's most extensive array of market research and decision-support information.

Conducting daily surveys of the retail and business products offered by more than 10,000 financial organizations nationwide, Informa Research Services, Inc., currently supports the product pricing decisions of more than 2,500 clients, representing all 50 states and including the top 25 financial institutions. This electronically transmitted competitive pricing intelligence effectively generates profitable responses to continual market changes, enables clients to effectively position deposit and loan products within local markets, maximizes interest income, and manages interest expense. Informa is the premier provider of fee and feature studies used to determine the competitiveness of fee-based services. In-depth studies are also available on cash management services, trust products, mystery shops, and other specialized services.

Informa Research Services, Inc., is a division of London-based Informa Group plc (LONDON:INF). Collectively, the business units of Informa Group plc sell to more than 121,000 delegates and 80,000 subscribers, generating annual revenues of over $283 million.