Calabasas, California – (July 12, 2012) Informa Research Services, Inc., leader in providing competitive intelligence, sales and service evaluation, and regulatory compliance testing services to the financial industry, was named as a Honomichl Top 50 U.S. Market Research Company. This annual list is published each year in AMA’s Marketing News magazine. The ranking is based on 2011 revenues and Informa Research Services ranked as the 36th top market research organization in the U.S. This is the sixth consecutive year the company has participated in this listing.
"We are pleased to be recognized once again by the Honomichl Top 50 List and Marketing News magazine," said Michael Adler, president and managing director of Informa Research Services. "For my part, I rank Informa as number one when it comes to market research in the financial industry. This is our specialty. No other market research company on this list has our experience and intimate knowledge of the financial industry."
Informa Research Services is the premier provider of competitive market research and mystery shopping services to the financial industry. With nearly 30 years working with banks, credit unions, and thrifts, Informa demonstrates the ability to take clients beyond simple rate data. With the ability to conduct high-level research, gap analysis studies, and customized mystery shop programs, Informa puts the power of market intelligence to work for clients across the U.S.
Informa serves more than 6,500 clients, representing all 50 states, and including all of the top 100 financial institutions. Informa’s clients understand the value of real experience in the financial industry when it comes to understanding their competition, their products, and their employees’ behavior.
The "Top 50 U.S. Market Research Ranking and Review" is a report published by the American Marketing Association (AMA) and Inside Research, founded by Jack Honomichl, a leading market research industry authority.
About Informa Research Services, Inc. (www.informars.com)
Founded in 1983 and headquartered in Calabasas, California, Informa Research Services, Inc, provides the financial industry's most extensive array of market research and decision-support information.
Conducting daily surveys of the retail, lending, and business products offered by more than 10,000 financial organizations nationwide, Informa currently supports the product pricing decisions of more than 6,500 clients, representing all 50 states, and including all of the top 100 financial institutions. Informa conducts the finest mystery shopping and market research studies available, delivering accurate and relevant measurements in the areas of competitive performance, employee sales and service, regulatory compliance testing, closed account research, and customer retention.